31 Oct 2023

1 minute read

From Reseller Takeover to Category Leader

31 Oct 2023

1 minute read

From Reseller Takeover to Category Leader

This company came to us with a very interesting and particular dilemma: They had been completely restricted from selling their own products on Amazon. Here is how we helped!

About Our Partner

The firm specializes in cut-to-size plastic sheets and rods that are 100% American-made and host a myriad of uses across a wide array of industries, making them a perfect target for resellers who had identified the lucrative market they had been operating in on Amazon. This, combined with their lack of platform expertise, resulted in them losing complete and total control over their branded products on the platform! Overnight, they went from $20,000 in monthly revenue to $0!

At a Glance

Challenges

  • Loss of buy box & product listing control to third-party sellers
  • Inability to become brand registered
  • No brand identity/visibility

Solutions

  • Development of a complete branding strategy
  • Trademark creation & brand registry enrollment
  • Implementation of a data-driven advertising strategy

Results

257% YoY Revenue Growth: In our first full year together (4/1/22 - 3/31/23), our team was able to grow revenues by almost 3x

2.75% Average TACOS: Of the $577,674 in revenue that was driven during that same time period, we spent a mere $15,886 via PPC

Established 2 Category Leaders: Search for “ABS Sheet” and “Metal Roofing Closure Strips” on Amazon and see for yourself

Interested in Results Like These?

For Movement Retail partners, results like these are by no means uncommon. Schedule a call, shoot us an email, or give us a call at 717-340-2232 if you're interested in learning how we can drive similar results for your brand!

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From Reseller Takeover to Category Leader

This company came to us with a very interesting and particular dilemma: They had been completely restricted from selling their own products on Amazon. Here is how we helped! About Our Partner The firm specializes in cut-to-size plastic sheets and rods that are 100% American-made and host a myriad of uses across a wide array […]

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