Take Full Advantage Of The Amazon Marketplace

One of the most common issues we see with Amazon brands is an uncontrolled amount of third-party sellers distributing their products without any authorization.

These third-party sellers typically purchase a brand's products through a distributor or retail store and then resell these items on Amazon for a profit. However, they have no stake in the brands whose products they distribute and often end up tarnishing these brands’ reputations by using incredibly low-quality images, titles, and descriptions. In some cases, these sellers will even sell counterfeit products, often resulting in terrible reviews and angry customers.

As a brand, you need to understand that the influence of resellers extends far beyond just Amazon, inevitably affecting your retail sales and distributor relationships as well. Thankfully, we are ready to deal with as many unauthorized sellers as you can throw at us!

We start by expediting your brand through Amazon’s Brand Registry 2.0 Program. This identifies you as the rightful owner of your brand with Amazon, opening up a level of platform protection that would not otherwise be available. From here, our dedicated team will coach you through the process of distributing your products to Amazon without using third parties. Once recognized by Amazon, we can remove these third-party sellers who are tarnishing the reputation and sales of your brand.

This multi-step approach will redirect all lost revenue from third-party sellers directly to your listings, with all of their extra profits ending up back in your pocket. Effectively, we can ensure that your brand regains complete control on Amazon!

As frequently as MAP policies are implemented, very few sellers end up abiding by these requests when reselling branded products on Amazon.

Although these sellers signed an agreement with the brand owner, the sellers understand that there is often a slim chance that the brand itself will actually contact them regarding this policy, much less enforce it. One very prominent reality of reselling on Amazon at scale is that of pricing erosion, due to how the Amazon Buy Box functions. The lower a product’s price, the more likely it is that a reseller will “win” a sale when competing against a plethora of other sellers who are also trying to sell through their stock of the same product.

The longer your MAP policies are broken, the more the perceived value of your product is decreased and the more difficult it becomes for your distributors and retailers to sell your products. MAP policy policing and enforcement is something that we take very seriously, as we have seen first-hand the long-term negative effects that continued violations can instill.

Once we begin working with you, we immediately generate a collection of EVERY product listing that exists for your brand on Amazon. From here, we are able to create a targeted list of each business that is actively reselling your products. This list is then cross-referenced with your retailer and distributor database to assist you in tracking down the violators and further enforcing your MAP policy.

And don’t worry, if this is something you have already attempted, we have a few other tricks up our sleeves!

Amazon’s selling platform is changing almost every day. From new advertising options to updated user interfaces and search engine functionalities, finding the right approach to profitably grow your Amazon sales has never been more difficult. Not to mention, finding the right person, or team, to navigate this constantly evolving landscape seems like a near-impossible task!

After eight straight years of strictly selling on Amazon full-time, our founding team has been involved in a wide array of different categories and has worked with companies ranging from small mom-and-pop shops to publicly-traded CPG brands. Through this vast experience, we have built a battle-tested growth and protection playbook that we can apply to almost any brand, in almost any category.

In the process of profitably increasing your top-line, we take a founder’s first approach, truly engrossing ourselves in the ins-and-outs of your brand. This approach allows us to tailor our strategy to best align with your core business and, ultimately, increase your profitability.