28 Sep 2023

1 minute read

~2X Revenue Growth in Just 6 Months

28 Sep 2023

1 minute read

~2X Revenue Growth in Just 6 Months

Our team took over this rawhide dog chews & treat brand's Amazon operations in an effort to tackle its recurring catalog issues to skyrocket their performance. Here's how it went!

About Our Partner

This particular brand is a prominent producer of rawhide chews and treats all throughout North America. Before teaming up with us, the brand made significant efforts to boost its presence on Amazon by expanding its catalog on the platform. However, this decision led to many unforeseen challenges in effectively managing operations & logistics. Coupled with an inefficient advertising strategy, these issues contributed to an incredible amount of wasted money and damaged rank!

At a Glance

Challenges

  • Incredibly disorganized catalog
  • No brand identity/visibility
  • Continued out-of-stock periods
  • Costly & ineffective advertising structure

Solutions

  • Consistent SKU rationalization
  • Catalog-wide listing optimization
  • SKU-oriented advertising strategy
  • Strategic inventory management & forecasting

Results

Movement Retail Rawhide Dog Treats Revenue Increase
70% Top-Line Revenue Growth: Orders surged from $144k in October 2022 to $245k by March 2023

Movement Retail Rawhide Dog Treats Subscription Increase
114% Lift In Active Subscriptions: Added 694 Subscribe & Save customers during the first 4 months of our relationship

Movement Retail Rawhide Dog Treats Best-Seller Review Increase
~30% Review Growth: From Sept. 2022 to Mar. 2023, we were able to grow review count to over 1,000 reviews for the best-seller

Interested in Results Like These?

For Movement Retail partners, results like these are by no means uncommon. Schedule a call, shoot us an email, or give us a call at 717-340-2232 if you're interested in learning how we can drive similar results for your brand!

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